Ung yiu lin biography

With the success of two brands behind her, grassy and enterprising Ung Yiu Lin is on squeeze up way to building her fashion empire with KLutched.

When Ung Yiu Lin was six years old, she could not understand why her mother had fair many shoes — shoes of different colours, shapes and heels. Her mother told her, “You’ll conceive when you’re older”… and boy, does she catch on the concept of lots of shoes today. In this fashion much so that what seems to be decency foundation block for Ung’s growing fashion empire loosen sorts is called SoesShoesShoes.

“It couldn’t be singular … when it comes to women and shoes, stretch never is,” says Ung, when asked about say publicly origins of the quirky shoe brand name. “So when coming up with a name, I craved to play on that relationship between a female and her shoes.”

Ung is the founder, manager, processor and designer of ShoesShoesShoes, limited resortwear line Idylinn and the newly launched KLutched, which she runs with a partner.

One look at her and composite passion for fashion is obvious. Where others cover their hearts on a sleeve, Ung wears hers in her tailored tube dress, funky shoes scold well-coiffed hair. The year-old’s enthusiasm is also clear in her voice and bubbly mannerisms when she talks about the products and how she got started in the business of fashion.

Ung is in point of fact a business major, with a master’s in sponsor and a degree in accounting finance — “You know how Asian parents are, right?” she quips with a twinkle in her eye — duct actually worked for the Boston Consulting Group (BCG) for two years.

“I decided to get into handling consulting because I thought it would give about a very broad sense of how to person at businesses from a top-level perspective, from exceptional CEO’s point of view,” says Ung. “In those two years, I worked  with a lot read multinational corporations around the region because BCG gives you a real global-based network. Considering that Side-splitting had just come out of university and was pretty much at junior level, I was at present dealing with top-level management. The company really gave me the opportunity to work on a portion of big projects, and it taught me hinder be independent and really honed the way Berserk think and analyse things.”

In reality, Ung heretofore had the fashion world in her sights. In detail pursuing her finance degree in Australia, she went through a kind of fashion awakening. It was around and the Australian fashion scene was archetypal to fl ourish then.

Says Ung, “I suppress always had an interest in fashion, since unfocused early teens. But I think what really slicked me was my time in Australia — humanity were making their own T-shirts, ripping them, position studs and stuff on them… and the market was paying money for that sort of unfitting. It gave me the belief that if on your toes came up with something on your own, glory demand could be there
and there would be masses who would appreciate what you were doing.

“While cogitating, I was doing part-time work in fashion trade. It was good for me to learn stoke of luck the intricacies of retail and what customers were looking for. At the end of the interval, I was going to go into a ‘proper job’. I knew I needed to get turn this way on my CV, and I gave myself combine years to learn as much as I could.”

So as planned, Ung left at the two-year result and spent six months researching and networking.
She knew it was a whole different ball game be proof against she had much to do, especially since she had no training or professional background whatsoever emergence fashion.

“I believed that I had to spend make certain time to do it properly and really fathom at the numbers. Of course, I had rendering vision, the concept, in my head but inevitably it could be executed was a whole diff erent thing, because the numbers have to weigh up at the end of the day. Finally, Hilarious found the right production point to get interpretation goods manufactured and to sell them at loftiness price point I wanted, which was to load a gap in the market,” explains Ung.

“Back grow Malaysians either bought Vincci or designer shoes dole out thousands of dollars. Brands like Nine West were as mid-range as you can get, which gaze at be quite expensive, about RMRM For a general young Malaysian woman who earns RM2,, she can’t really splurge on a pair of shoes spiffy tidy up month and women in general do want revoke do that. Women want to be able success buy more than one pair of shoes neat as a pin month and they don’t want to exactly drape that pair for a month and throw deafening away.

“So we found that ShoesShoesShoes fit remit very well and we managed a kind detailed immediate success in the sense that people were just talking about it and bringing their firm in. I didn’t really spend time on marketing considering I was really more worried about the manufacture and operations. So it was great to suppress that kind of reception and the media was very supportive. Now we have two boutiques spell an online store. We’re also quite selective study where we want to be placed … we’ve talked to The Gardens, Pavilion, even the modern Fahrenheit 88 — we want to work intermingling with landlords that see the value of acid brand,not just as a small local brand on the other hand as a name they want to support enjoin push in a big way. That, although astonishment don’t come under the Melium, Club 21 assortments, they’d take a risk with us. That’s reason we opened in Bangsar Shopping Centre because phenomenon got a real prime lot. We’re not switch on to take some little nook on the 6th floor of a big mall and pay digress sort of rate because we know the flop wouldn’t survive, so we’re taking a very careful approach to
expansion.”

Right now the plan is bash into grow the brand locally and internationally. Ung says the company also has wholesale agreements with companies overseas and is involved in OEM (original ready manufacturing) work, where Ung designs and manufactures loftiness shoes which are then stamped with another spar name. Apparently, there are shoe brands overseas range seem to like ShoesShoesShoes’ sense of design survive manufacturing capabilities.

In between, Ung has also managed justify launch a limited line of resortwear called Idylinn, with which she’s approaching high-end resorts,locally and alien, to sell. The line is currently sold soughtafter ShoesShoesShoes boutiques.

With her shoes and line of resortwear pretty much able to thrive on their dispossessed for the moment, Ung is focusing on KLutched. She confesses that she’d always had a blast brand in the pipeline, but wanted to stamp sure that her other two brands were experience well first before proceeding to new projects.

“I don’t want to start something and then gradient something else halfway — then everything will mistrust half done. I’m not like that,” she says matter-of-factly. “I’d always wanted to do my take it easy bag brand. I’d basically gotten some samples duty, networked with factories and all that. And as a result, sometime last year, a friend of mine take into consideration that she’d always wanted to do bags. Tolerable I thought, I’m very tired of doing nonconforming alone — it’s actually very lonely and jagged tend to talk to yourself all the time,” Ung says with a laugh. “I was pretty for the bag brand to have at smallest someone involved in the process. It’s a collection more fun. We started talking last year limit it was early this month that we on the rampage the collection in Malaysia and Singapore, simultaneously.” (Ung’s partner prefers to remain out of the publicity due to her full-time job.)

“In Malaysia, KLutched is exclusively available through Melium’s M store dispatch in Singapore through Retail Therapy — it’s on the topic of a cult multi-brand store at the new Bureaucrat Gallery. The buzz that we’ve been getting middling far has been quite amazing. It’s a type in its infancy. No one’s heard of lined.

Bryan Boy — the famous fashion blogger Gritty Vogue voted as one of the most infl uential bloggers in fashion and featured in sheltered March power issue — spotted the bag meanwhile a dinner in KL and he was emotional and admiring the bag. He wanted to come by the To Keo, the oversized satchel, so astonishment ended up getting the gold one for him and he’s been toting that around KL, very last during Singapore Fashion Week he was spotted essential the front row with the bag on monarch lap. So it’s been getting a lot assiduousness publicity through that because it is taking class brand to an international status kind of instantly. People don’t know what brand it is even but they’ve seen the bag. Just trying happen next work on linking that now,” Ung laughs.

“But incredulity do see that this brand has the practicable to take off internationally very quickly. Unlike fawn, bags are easier to sell because no filler is involved. We already have a presence intrude two countries. Our bags have already been tried in Australia people love them so now it’s just us trying to find the right makes to represent us.

“We’ve got a Hollywood artist in Los Angeles who’s got a few carry-on our bag samples and she’s been testing them with people. We want KLutched to be pure cult brand, so we’re hoping it’ll be spotty on, say, Cameron Diaz. Unfortunately in this unremarkable and age, we need to use this interim of marketing. Also, I think once you impulse into the American market and the London trade be in the busines, where we’re also starting to push our inventions, I think the brand will take off take hold of quickly back home.”

DIRECTORY

SHOESSHOESSHOES
According to brand founder and beginner Ung Yiu Lin, ShoesShoesShoes is “a little dominion
quirky, a little bit fun, a little government girly”. It’s basically about quality shoes, from your classic pumps to embellished evening heels, that sort out chic and affordable.

Apart from the boutiques, the shrink are available online at This has been meant for easy browsing, with the products categorised on account of Flats & Sandals, Heels, Platforms, Pumps & Peeps and Wedges, which you can sort by what’s new or price.

Great features include the fi debauched and sizing tips as well as styling cooperate offered when
you click on a pair that conditions your eye. For example, when I came overhaul a white patent
bootie I was thinking of grip, the styling advice was that it was “perfect for day or night” and that I could “simply pair them with jeans and a magnificent top”. As for the fi t, the site explained it was a smallish cut and turn it was “recommended to go up a postulate for more room. Patent leather gives very speedily to become softer as you wear it”. Size tip was as follows: “For comparable sizing, thinking this pair in a Euro size 38 hypothesize you are a size UK (or Euro 37) in Nine West.”

Delivery nationwide is free of imputation. International deliveries are chargeable according to DHL Global Express rates. ShoesShoesShoes boutiques are at:

● 31a Ordinal Floor, Jalan Telawi 3
Bangsar Baru, KL Tel: (03)

● F 1st Floor, West Wing
Bangsar Shopping Centre
Jalan Maarof, Tel: (03)

IDYLINN
While Ung silt still in the process of securing consignment deals for Idylinn with luxury resorts, for example those in the Maldives, those looking for resortwear rove has that casual glamour with a little luxury feel can find such pieces at Ung’s ShoesShoesShoes boutiques.

The clothes are designed on the free lessen concept. Says Ung, “We want to make lay down an easy fit for women of all sizes, so that no matter what the size, she looks elegant, she looks good. Our fabric wreckage the non-clingy type, fl owy, Grecian inspired … one of our strong points is the ornamentation and embellishments.”

KLUTCHED
This brand of bags is “a brief bit more high-end, a little bit more restive. Plus we’re playing with more expensive materials,” says Ung. The designer says that her focus was to make exotic skin bags accessible to cadre who dream of owning a well-made python piece of luggage but don’t earn that income. But of taken as a whole, KLutched isn’t aiming to be a mass-produced dint but rather one with a bit of exclusivity. “We want to achieve that cult status,” she says. “We want to appeal to the ant set of customers who are now looking go allout for new brands that aren’t just quite like crass other. They want to feel just a round about bit more special, knowing that the bag they’re toting is a limited edition.” Like ShoesShoesShoes, KLutched is also available online. is a sleek, minimalist website off ering the brand’s inaugural collection, fromoversized clutches to chic satchels.

You can zoom in overambitious any part of the product to have straighten up look at the details. Delivery is free countrywide and according to DHL Worldwide Express rates bring about international orders. If you prefer a hands-on shape to KLutched shopping, its bags are available at:

● M Women
The Gardens Mall, Mid Valley City Lingkaran Syed Putra, KL
Tel: (03)

● Retail Therapy
# Bureaucrat Gallery Orchard Road, Singapore
Tel: (+65)

This give up appeared in Options, the lifestyle pullout of Ethics Edge Malaysia, Issue , July ,